
Tetsuhiko Yasuda, Sony Computer Entertainment Asia’s President has been announced as a keynote speaker at this year’s GCA. Yasuda’s keynote is titled “The Challenge of Content Development within the South East Asia Region.â€
Yasuda will talk about the importance of copyright protection as well as the ultimate objective for the Asian Games Industry, how to export digital entertainment content from Asia to a worldwide market.
“Until now you rarely find digital entertainment content from Asia, which has been exported into the global market. This is something I want to change and work on,†said Tetsuhiko Yasuda. “GCA is the perfect event to do so, because it gives games developers out of the entire Asia-Pacific region a platform to meet. It is a great honor for me to be speaking at GCAC, where international, top-notch speakers lecture about the latest developments in the games market.â€
“With GCA we are aiming to establish the Asia-Pacific region as an important meeting point and site for an emerging market. Tetsuhiko Yasuda’s keynote perfectly contributes to this goal. He can give us insight into current constraints and possible solutions,†said Jorg Zeissig, Managaing Director of LMI Asia Pte Ltd.

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