A Cute Flying Cat helped Gravity Rush 2 TV Commercial to win accolades
Back in January, PlayStation Japan released a TV commercial for Gravity Daze 2, better known as Gravity Rush 2 in English regions. Titled “Gravity Cat”, the live-action ad recently won accolades at various award shows, including a Gold Pencil at The One Show and two Grand Prizes at New York Festivals 2017 (via Adweek). If you haven’t seen it, here’s why:
Produced by Tokyo agency Hakuhodo Inc. and Tohokushinsha Film Corporation, the commercial scored high marks in the Craft categories at both The One Show and New York Festivals, scoring a total of seven awards at the latter.
And if you had any doubts as to how much crafting went into this, check out the following behind-the-scenes footage:
They literally constructed a rotating set to capture all that gravity-defying action in-camera (remember Christopher Nolan’s Inception?), while also plying an adorable kitten with food and layering the final touches with a healthy dose of chroma keying and CG.
If anything, this is a well-deserved reminder of the gem that is Gravity Rush 2, which we praised for its story, characters, as well as the lovely art and music.