Your next peripheral, cup of coffee, or movie ticket may be entirely funded by your time spent gaming.
Razer has kickstarted a Paid to Play initiative utilizing their virtual wallet and digital currency ecosystem, zVault, which launched earlier this year.
Players earn loyalty points – “three zSilver per minute, up to 900 each day” – by playing PC games launched through Razer Cortex, a free download that “brings enhanced gaming performance, recording and streaming gameplay, and the ability to find the best gaming deals to a single screen with all your games just a click away.”
zSilver is also awarded when spending zGold, the virtual wallet side of things.
“The world of gaming is the ultimate even playing field, representing every kind of person in the world.
We are excited about helping good people to get Razer products wherever they are, whatever their situations, and regardless of what game their playing, as long as they are gamers.”
Min-Liang Tan, Razer CEO and Co-Founder
Currently, the zSilver can be used to redeem Razer products, discount vouchers, and other exclusive goods. Razer plans to expand these rewards to include commodities such as coffee in the future.
According to the company, the goal of the campaign is to “make Razer products available to all hardcore gamers” and will be available to users worldwide.
To get started, you’ll need to own a verified Razer ID and launch an eligible through Cortex. Some of the popular titles are Paladins, League of Legends, DOTA 2, Counter-Strike: Global Offensive, and Overwatch. Once you’ve hoarded enough currency, you may redeem items available in the zSilver Rewards Catalog.
There aren’t a lot of items listed at the moment. The cheapest peripheral – the Razer Kraken 7.1 V2 headset – requires 130,000 zSilver, which takes at least 144 days. Alternatively, you could settle for a Firefly Cloth Edition mouse pad (78K), a Mouse Bungee (26K), or a discount voucher.
As a launch incentive, the first two weeks of the program will reward users with six zSilver per minute of game time instead of the usual three.
Nothing comes for free, of course. The big question here is what exactly Razer does with the data acquired through Cortex, but those not concerned may as well start putting their gaming hours to good use.