Well this is certainly one way to grab attention.
A new mobile gaming startup in Singapore by the name of Shokunin Interactive is making a call for investors, particularly Facebook co-founder Eduardo Saverin.
The supposedly three-man outfit is keeping a close lid on their identities, staying in theme with their equally mysterious campaign trailer. I did notice, however, that right at the bottom of their email it says “a ménage à trois of Saatchi & Saatchi, ROVIO & Vice” – basically a threesome of said companies.
They’ve also attributed a quote by Apple co-founder Steve Wozniak as their inspiration:
“When you’re very structured almost like a religion… Look at structured societies like Singapore where bad behavior is not tolerated [and] you are extremely punished. Where are the creative people? Where are the great artists? Where are the great writers?”
We’re certainly interested in seeing where this is going.